Flashlight Tag Tour

Flashlight Tag Tour

Flashlight tag (a combination of tag and hide-and-seek) is an old-fashioned game many parents remember playing in their youth. Duracell was likely the brand of batteries powering their childhood games, therefore powering their memories. We created a Flashlight Tag Tour, powered by Duracell. Family-friendly, organized games of flashlight tag tour the country, bringing back the old-fashioned game and allowing parents to re-experience childhood memories—this time with their children.

Flashlight tag (a combination of tag and hide-and-seek) is an old-fashioned game many parents remember playing in their youth. Duracell was likely the brand of batteries powering their childhood games, therefore powering their memories. We created a Flashlight Tag Tour, powered by Duracell. Family-friendly, organized games of flashlight tag tour the country, bringing back the old-fashioned game and allowing parents to re-experience childhood memories—this time with their children.

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Scrolling Pinterest ads target moms.

Scrolling Pinterest ads target moms.

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Outdoor posters hang from buildings in tour zones. At night, lights protrude from the buildings into the sky, mimicking a game of flashlight tag.

Outdoor posters hang from buildings in tour zones. At night, lights protrude from the buildings into the sky, mimicking a game of flashlight tag.

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Copywriter: Brendan McWhirk

Copywriter: Brendan McWhirk

hello@anna-pierce.com

hello@anna-pierce.com