Jell-O Around the World
Jell-O Around the World
Our mission was to infuse new life into the brand so many remember as a childhood treat or a welcome gift to the neighborhood. We were inspired by the idea that Jell-O brings people together and represents movement. Around the World is a campaign to create and enjoy eight new flavors of Jell-O, together.
Our mission was to infuse new life into the brand so many remember as a childhood treat or a welcome gift to the neighborhood. We were inspired by the idea that Jell-O brings people together and represents movement. Around the World is a campaign to create and enjoy eight new flavors of Jell-O, together.
Low-fi campaign teaser concept
Low-fi campaign teaser concept
Micro-site hosting campaign voting system
Micro-site hosting campaign voting system
New packaging for final eight flavors
New packaging for final eight flavors
To celebrate the launch of the new flavors, The Jell-O Jiggler will tour festivals and public events with samples.
To celebrate the launch of the new flavors, The Jell-O Jiggler will tour festivals and public events with samples.
The Jell-O Jiggler is equipped with a dancefloor, which utilizes piezoelectricity to harness the mechanical energy from the dancefloor into batteries.
The Jell-O Jiggler is equipped with a dancefloor, which utilizes piezoelectricity to harness the mechanical energy from the dancefloor into batteries.
The batteries are then shipped along with mini fridges and samples of the new Jell-O flavors to parts of countries that would otherwise not experience the campaign, further bringing people together through the brand.
The batteries are then shipped along with mini fridges and samples of the new Jell-O flavors to parts of countries that would otherwise not experience the campaign, further bringing people together through the brand.
Copywriter: Brendan McWhirk
Copywriter: Brendan McWhirk
hello@anna-pierce.com
hello@anna-pierce.com