Jell-O Around the World

Jell-O Around the World

Our mission was to infuse new life into the brand so many remember as a childhood treat or a welcome gift to the neighborhood. We were inspired by the idea that Jell-O brings people together and represents movement. Around the World is a campaign to create and enjoy eight new flavors of Jell-O, together.

Our mission was to infuse new life into the brand so many remember as a childhood treat or a welcome gift to the neighborhood. We were inspired by the idea that Jell-O brings people together and represents movement. Around the World is a campaign to create and enjoy eight new flavors of Jell-O, together.

Web

Low-fi campaign teaser concept

Low-fi campaign teaser concept

Micro-site hosting campaign voting system

Micro-site hosting campaign voting system

smallxbrendan-14
smallxbrendan-11

New packaging for final eight flavors

New packaging for final eight flavors

To celebrate the launch of the new flavors, The Jell-O Jiggler will tour festivals and public events with samples.

To celebrate the launch of the new flavors, The Jell-O Jiggler will tour festivals and public events with samples.

vanresized

The Jell-O Jiggler is equipped with a dancefloor, which utilizes piezoelectricity to harness the mechanical energy from the dancefloor into batteries.

The Jell-O Jiggler is equipped with a dancefloor, which utilizes piezoelectricity to harness the mechanical energy from the dancefloor into batteries.

Web

The batteries are then shipped along with mini fridges and samples of the new Jell-O flavors to parts of countries that would otherwise not experience the campaign, further bringing people together through the brand.

The batteries are then shipped along with mini fridges and samples of the new Jell-O flavors to parts of countries that would otherwise not experience the campaign, further bringing people together through the brand.

Web

Copywriter: Brendan McWhirk

Copywriter: Brendan McWhirk

hello@anna-pierce.com

hello@anna-pierce.com