Pivot 6801 Branding

Chick-fil-A Projects

In my role at Nimble Design Studio, I served as the Lead Designer for this project. While I led all visual design for the project, I collaborated with a copywriter for content and supporting designer for feedback. The project began with naming generation and included full visual identity development, web design, collateral design, in-building application, and working with VR designers to apply the brand to virtual plans for the building interior.

A selection of projects created as the designer for Chick-fil-A's Marketing Communications and Menu departments while designing for Orange Sparkle Ball

Pivot | Primary Logomark [full color]
Pivot | Secondary Logomark [full color]
Ingress
cover
inside
back

View full responsive site at pivot6801.com.

View full responsive site at pivot6801.com.

Pivot | eBlast 3
Pivot | eBlast 4
Pivot | eBlast 5

Custom email blast designs.

Custom email blast designs.

Pivot 6801 | Lobby 1
Pivot 6801 | Conference Room
Pivot 6801 | Honesty Market

We worked with an external Virtual Reality team to apply the brand throughout the VR experience.

DSC_6194
DSC_6189-Edit
DSC_6188-Edit

I designed monument signage for the physical location, working with signage vendors to select materials.

I designed monument signage for the physical location, working with signage vendors to select materials.

DSC_6234

I designed pole banners to create brand presence in the parking lot.

I designed pole banners to create brand presence in the parking lot.

DSC_6271

I designed a welcome graphic to be applied to the entryway, creating a brand experience prior to entry.

I designed a welcome graphic to be applied to the entryway, creating a brand experience prior to entry.

hello@anna-pierce.com

hello@anna-pierce.com